On Appearances

October 3, 2009

Don’t judge a book by its cover, says the old adage. If you were in a bookstore, with a limited amount of time and money to spend on books, you want to find the best to take home. You browse around the bookstore, checking covers and blurbs. You find a book with amateur, cliche cover art and another one with thoughtful, sensitive and insightful cover art. Both have the same author, price and genre. Which would you pick?

If you were to pick someone to date - would you pick Mahal or Angel Locsin? Even if Mahal has a PhD from Harvard and her heart is made of gold while Angel Locsin’s head is full of cotton and happy thoughts of dying babies, would you still date Mahal?

If you were to pick someone to do business with, would you pick someone who looks polished and professional or someone who looks well, unpolished and unprofessional?

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Why am I asking? No reason. I’ve been thinking a lot about this lately because I need to find clients and present stuff to them. I need to look capable, grown-up, and intelligent. Appearances do matter, and by relation, so does branding. You have to let people find out who you are within seconds of first seeing you. I mean, sure, you’ve got a great outgoing personality and the smarts to go with it, but a total stranger discovering that takes some time.

 

(PS Payday loans are cool. Just saying)

Posted by lizette at 8:06 am | permalink

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